Hi there! It’s been a while I’ve been developing a style for my brand. For long time my logo was just an acrylic painting and my colors were overall basic black and white. Nothing unique.
A few months ago I saw MailChimp redesign and I got very interested.
While their style is completely different from what I want for my own brand, seeing what they’ve done really opened my eyes. I never thought too much about developing an identity. It goes way beyond the logo, it’s more about the feeling you have when you use the website or visit Instagram, is also what kind of impression you have when you receive correspondence.
Being aware of that, I started to research color palettes, fonts, textures and overall feelings I wanted to express. It’s been a lot of research and planning and it’s an ongoing project.
The key words for the studio communications and design are elegant, delicate and modern.
Montserrat is my brand typeface
I chose Montserrat because it looks clean for printed publications but also friendly for Internet in general. I also really like how many apps have at least one variation of Montserrat in their library. It makes easy for me to keep using some of my favorite tools, like WordPress & PicCollage.
A lettering logo
Since I’ve been working with lettering lately, it just makes sense to develop a logo based on my handwriting. I participated in a hand lettering course by Martina Flor and one of the projects was to develop your own brand. I had a great time developing this logo and I’m happy to use it on my personal communication.
An updated icon
I’m going to keep the “studio doll” as portfolio picture for social media, promotional materials and other initiatives. She was redesigned as a digital icon and now I can apply to different contexts and colors.
I wanted to create a feeling of approachability. It was important to balance a modern and delicate side, so the brand has a mix of warm and cold tones and vibrant accent colors.
To make sure I was able to achieve the aesthetic I was aiming for, I studied texture and color combination with a few mood boards. I wanted something feminine, professional and efficient.
I also didn’t want my communication to appear not caring or impersonal.
The new style will be used on my business cards, promotional postcards, documents like invoices or meeting notes and envelopes.
Social Media Application
I created templates for my Instagram stories and other social media applications. The goal is to have a consistent communication in all my online channels and always refer to my brand name. I usually don’t sign my pieces when they are lettering works. Also there are some occasions when my signature is not visible on a picture.
Having a brand template also helps protect my creations.
Studio Wall Application
The new lettering can be used to decorate the studio walls and reinforce the brand image. At this moment I actually don’t have a dedicated studio but I like the idea of having a place, specially if in person meetings become normal again.
There is much more to develop in the future, like photography guidelines and illustrations that are made specific for the brand. It’s an ongoing project and so far I’m very happy about it. How about you? Leave me a message!