Categories
Illustration process

The Happiness of Designing a New Collection

Hello and welcome back!

This year started with great productivity for me. When we are happy at our work, everything flows better, isn’t right? Since I started creating illustrated embroidery designs I’ve been more relaxed and stable in my process as never before.

One part of me was able to lower my expectations and focus on simple things. I guess on the surface it might look like as I’m not pushing hard or not trying to do anything complex or new. But it’s really interesting how our mind works. As I create a lot of simple designs, I’m having a lot of ideas and I guess you will see some very original projects here if you keep in touch.

You can’t have new ideas if you are not creating. At least that’s how it works for me. I need to do constant research and produce tons of things to start merging all the ideas in my mind. I have way more concepts than I have time to explore them, but I’m not anxious. It’s such a pleasure to create and I’m glad I have a huge list of subjects, I can just pick one and go.

This week I’m launching some floral designs for Valentine’s day and they are inspired by Botanical Illustration. This is a subject I’ve been always thinking about exploring and it’s a constant presence in the interior decorations I’m attracted to. I’m going to add more designs to this first launch but if you enjoy them you can shop the hoops on my shop.

I hope you are having a great start of the year! Keep in touch! Cheers!

Categories
Illustration lifestyle

Embroidery and the cute life

I got an embroidery machine. A beautiful, amazing machine and I’m enjoying every minute!

Did I ever tell you I worked with custom embroidered products from when I was 15 until my 20s? When I was teenager, my parents opened an embroidery shop and I worked with them for a long while. We used to make mostly hats and t-shirts. Themes were more casual and we didn’t focus on home decoration.

Working in my family business, 1997. I’m the one on the phone.

A few weeks ago I went to Brazil to visit my parents, and they still have the same shop. While I was explaining my project for illustrated products, my mom insisted that I should buy an embroidery machine. That thought actually crossed my mind a few times but I was not thinking seriously about it. But she was confident I should get a machine now, and I should start creating embroidered illustration.

Well, I got myself some courage, cave in a bit of my savings and here it is. A lovely Brother Innovis NQ1700e.

Her name is Fofina

The machine come with many designs but of course I’m not so interested in using other peoples designs. I want to create my own illustrations and convert them in stiches. For that I use the same program my parents have been using for the last 20 years, a Brazilian software called Bordarte.

Bordarte and I, a partnership of more than 20 years

I’m amazed at how beautiful anything looks as you transform them in thread and stitches. I decided to start as simple as possible so I’m creating just embroidery hoops. Some are ready to shop, and others are custom designs. After that, my next step is to get back to the tote bags, but this time, embroidered.

Check some of my first creations:

A custom name embroidered flower hoop
A monochromatic hoop to decorate the studio

It’s been a lovely experience. I really enjoy the texture and the cozy feeling of these pieces and I’m thinking in more ways to explore the machine and software possibilities.

This is just the beginning! I hope you enjoyed my big news and keep in touch to see lots of new cute embroidery designs coming in.