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Behind the Scenes

Designing The Book Lovers Collection

It’s been more than a year since the last time I drew a surface pattern design collection. Reading is one of my passions and drawing a book collection has always been in my plans. I’m also a big fan of the visuals in the movie You’ve Got Mail, since the main characters are owners of bookstores and there are books everywhere. I’m specifically attracted by the decoration with so many bookshelves and cozy objects, I find it simply brilliant. With a bit of inspiration and lots of imagination, here is a bit of my process creating The Book Lovers Collection.

The Book Lovers Collection

This collection is perfect for book enthusiasts, writers, students, all people who loves vintage vibes of old paper books, typewriters, lots of coffee and a cozy environment. Adding a hint of humor, warm elements and colours, it’s a perfect collection for back to school in the fall or to enjoy the whole year.

Deciding what to draw

I decided I wanted to get most of my inspiration from the movie You’ve Got Mail, so I watched it again. There are so many things to get inspired, like the Shop Around the Corner, or NY in the fall, or even the Fox Books store. But the place I would love to seat and read was actually Kathleen Kelly’s brownstone house. You can read my analysis of her living room here.

I wanted to have a mix of characters, objects and miscellaneous designs. Watching the movie, I tried to focus on the people who visited the house, on objects, patterns and colours that decorate the space. I divided those in 3 categories:

  1. Characters: the people who frequent the house
  2. Elements: The furniture and larger objects
  3. Miscellaneous: Small objects that decorate the place

With that in mind I drew each element by hand in my own style, and later digitalized using Adobe Illustrator. Don’t be surprised if you don’t see a likeness to Meg Ryan, Tom Hanks or Greg Kinnear, that was intentional. I placed these characters in new situations and tried to focus in the book lovers theme. I want my drawings to appeal to all book lovers, not only fans of the movie.

Slide the picture below to see my original drawings and the digitalized version

Slide and watch the magic!

Creating a Pattern Collection

For this collection I decided to create 4 hero prints, 6 secondary prints and 6 blenders.

  • Hero Prints: the ones with more colours, more elements and higher complexity. All the characters are in the hero prints.
  • Secondary Prints: patterns with medium complexity, moderate use of colours, medium contrast and no characters
  • Blender Prints: simple patterns with limited colours and no complex elements, low contrast

When choosing colours I always try to imagine if the patterns were transmitting that cozy, cute and fun atmosphere. My goal was to create an attractive universe for book lovers, with patterns that work well in different applications.

Trying a few mock-ups

It’s always great to visualise how the patterns are going to work in products, so I always make a few mock ups to test.

Printing Fabrics and Licensing

I decided to make this collection available for purchase at Spoonflower – that means you can shop fabric by the yard and create your own projects.

In order to sell on their website we need to print prof the designs and make sure all colours are fine. I ordered a sample of each fabric on a cheater’s quilt (an amazing option available on their website, you can make one for yourself!). Here is how mine is going to look like, in case you need some inspiration. (If you would like to shop these fabrics visit my shop ).

Producing Embroidered Products

And of course I wouldn’t miss the opportunity of offering some of these designs in an embroidered version. So hoops and tote bags are available featuring some of the icons from the collection. Visit my Etsy Shop to purchase them.

I hope you enjoyed learning more about my process. I find it amazing and surprising to see how much we are able to create with few pieces of inspiration. As the times passes I’ll have even more items to grow this collection so keep in touch! And please let me know what do you think in the comments!

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By Jonara Oliveira

Visual Artist and Illustrator, working with embroidery and surface pattern design

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